Thursday, 11 September 2008

Churn

Following on from my Orange experience I starting to think about churn...

I became a churn statistic for Orange (plus hopefully a few friends) and I wonder if they will even notice?

I was pretty loyal to Orange until this point. I would have probably recommended them but that all change because of one problem.

I wonder if "we failed to serve this customer satisfactorily" appears in their churn report?

I wonder if they realise that by hiring dumb and dumber to answer the phones it is costing them more and more in churn? And more and more to analyse churn using expensive analysts!

I do think we'll all look back at this decade and wonder what we were thinking.

What do they say in medicine, prevention is better than cure.

And another thing, do you think the Orange CEO chooses his shoes by price? So why choose his call centre people that way. Argh!

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